Ideal LeidaIdeal Leida

Ideal Leida is a design firm based in New York City. Specializing in visual identity and brand development, we are known for engaging clients in a thought-provoking dialogue to deliver inventive design solutions that achieve their business objectives.

We pursue ideal outcomes by establishing clear intentions and believe innovative ideas come from thoughtful conversation. Our approach is founded upon established experience collaborating with a roster of premium brands to develop modern design concepts, ranging from editorial to packaging, advertising, and art direction, to elegantly communicate a brand’s ideal identity.

Ideal Leida was founded by Edward Leida, an award-winning art director with an established influence in luxury retail and style publishing. He is currently the principal at Ideal Leida and VP, Design Director at Barneys New York. You can follow him on Tumblr: