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type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, font, strategy, visual identity, identity, brand, corporate identity, Kaws, Brian Donnelly, cool, toys
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Kaws Original Fake

Brian Donnelly, professionally known as KAWS, is a New York-based artist and designer of limited-edition toys and clothing.

Brian engaged us to create a branding identity for his Original Fake line of products which coincided with the launch of the Original Fake shop in Aoyama Japan.

The branding identity consisted of a logo design and its application to store signage, packaging and website.