Take Me Home

Los Angeles based film maker and director Liz Sargent engaged us to design a movie poster for her independent film “Take Me Home”.
After their mother’s death, a cognitively disabled woman and her estranged sister must learn to communicate in order to move forward. Initial release: 2023 Director: Liz Sargent Executive producers: Janet Yang, Julia S. Gouw, Virginia Millhiser, Timothy Millhiser, Cindy Y. Huang Producers: Liz Sargent, Minos Papas Cinematography: Minos Papas Editor: Ashley Roby

idealleida.com/work/take-me-home

Radical Italian Design Exhibition

We were engaged to conceive and design an exhibit of Radical Italian Design for the Yale School of Architecture in conjunction with the Museum of Fine Arts, Houston.

Fifty years after MoMA’s defining 1972 survey, Italy: The New Domestic Landscape, this was the first major U.S. museum exhibition to assess this now-iconic movement from a historical perspective.

The exhibition presented nearly 70 pieces of furniture, lighting design, and architectural models from the Dennis Freedman Collection, most of which are now in the collection of the MFAH. Ideal developed the experiential concept and designed all way-finding elements, signage and graphics throughout. Architecture by Almost Studio.

idealleida.com/work/radical-italian-design

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Heat

Bespoke typography created from match sticks for W magazine editorial.

idealleida.com/work/heat

ENTR

ENTR was started by Chelsea Hawk and Julia Marino in order to make it easier for international startup CPG brands to enter the U.S. and share their products. ENTR modernizes outdated current systems by providing domestic and international CPG brands with an automated set of solutions for US market entry and expansion.

They will change the way CPG brands not only enter the US market but are exposed within it. The Goal: We wanted to re-frame and reposition the way traditionally brands have gone through the bureaucratic and outdated process of entering the US market.

The current look and feel of these services and archaic government websites is awkward, dated and they do not instill confidence. Plainly, they just have not kept up with the times.

Hence the typographic inspiration for ENTR’s logo from the NASA “Worm” logotype created by Danne & Blackburn in 1975. A recognizably futuristic mark that screams future, speed and efficiency.

idealleida.com/work/post-2022-07-11-134919

Linhart

Branding Identity and Packaging created for Linhart Dentistry New York.

Linhart Dentistry is a highly esteemed, world-renowned state-of-the-art practice at the top of its field, providing a full range of dentistry services, from full mouth cosmetic cases to comprehensive general dental care.

The Goal: Develop a banding identity that was nuanced while bold, elegant and encompassed the rich Linhart family history with a nod to the origins of the name Linhart which came from the words “Lion” and “Heart”.

idealleida.com/work/linhart

The Drop Los Angeles Barneys New York

The Drop Los Angeles, event took place at the Barneys in Beverly Hills for two days.

The experiential event included designer appearances, exclusive capsule collections, installations, panel discussions, and a surprise performance by Wu-Tang Clan presented by Live Nation.

The Goal: We created a vinyl bag that doubled as both an invitation and a container advertising ones purchases and the plethora of collectibles our vendors offered as keepsakes.

Vendors were asked in advance to collaborate with us in creating these collectibles ranging from a sticker brandishing the vendor’s logo to the design of an exclusive Barneys collaboration garment or accessory.

idealleida.com/work/the-drop-los-angeles-barneys-new-york

Barneys “Don’t Put Us in a Box” Campaign

The Don’t Put Us in a Box campaign included Wildcat Postings throughout Paris, Milan and New York during fashion week as well as online. This campaign generated over 50 million impressions on the Barneys website.

The Goal: How does one say “Barneys New York” and all that the brand encompasses without having to spell out “Barneys New York”? You leverage and utilize the most recognizable, most distinguished, most elegant, most celebrated and most iconic brand asset you possess. Your Shopping Bag.

idealleida.com/work/barneys-new-york

One Brooklyn Health

The One Brooklyn Health initiative was conceived and established in 2016. It is composed of three hospitals and their affiliated facilities, Interfaith Medical Center, Brookdale Hospital Medical Center and Kingsbrook Jewish Medical Center.

These communities are some of the most vulnerable areas in all of New York State, with measurably higher rates of obesity, diabetes and high blood pressure, limited access to healthy foods or opportunities for physical activity, high rates of violence and crime, wide economic disparities due to unemployment, and high poverty levels, and inadequate access to high quality health care and mental health services.

The Goal: Unify the three hospitals and in turn, preserve and enhance health care services, empower the communities of Central Brooklyn and provide a unified and branded identity that telegraphs strength, community and the urgency of proper healthcare.

“This holistic investment creates a sustainable, unified health care system to empower historically underserved communities, support health and wellness and ensure a brighter future for the people of Brooklyn,” – Andrew Cuomo

idealleida.com/work/one-brooklyn-health

Wing

Illustration created for Barneys New York The Window Catalog.

idealleida.com/work/post-2017-09-29-144011