Ideal LeidaIdeal Leida

IBM, international business machines, internationalbusinessmachines, big blue, EdwardLeida, Edward, leida, idealleida, Eddie Leida, Eddie leida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, branding design, typography, type design
IBM, IBM, international business machines, internationalbusinessmachines, big blue, EdwardLeida, Edward, leida, idealleida, Eddie Leida, Eddie leida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, branding design, typography, type design
IBM, international business machines, internationalbusinessmachines, big blue, EdwardLeida, Edward, leida, idealleida, Eddie Leida, Eddie leida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, branding design, typography, type design, typography

IBM

When IBM turned one hundred years old in 2011, we were asked to consult, brainstorm and develop concepts in collaboration with advertising agency Ogilvy for a series of announcements that would appear in the New York Times advertising “Big Blue’s” birthday and achievements.