Ideal LeidaIdeal Leida

type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, beauty, cosmetics, packaging, font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, beauty, cosmetics, packaging, font, strategy, visual identity, identity, brand, corporate identity
EdwardLeida_Provision03
EdwardLeida_Provision02

Provision Fine Fragrance

Provision is an L.A. based cosmetics company owned by perfumer Sherri Sebastian.

We were asked to develop a Branding Identity and Package Design for her line of fine fragrances that reflected her concept of owning and using only what one needs with products that are sustainable, natural and contain innovative ingredients.