Ideal LeidaIdeal Leida

type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, 
font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, font, strategy, visual identity, identity, brand, corporate identity
WeWillBe, Bus shelter, WeWillBe, women's empowerment, women, woman, power, respect, strength, Russian, propaganda, poster, constructivist, constructivism, architecture,  EdwardLeida, Edward, leida, idealleida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, branding design, illustration, cool, hipster

Barneys New York “We Will Be”

In collaboration with MAKERS, the Barneys New York Foundation created a video installation highlighting notable and inspiring women who have strongly impacted society.

The branding identity consisted of in-store signage, window graphics as well as printed posters that took their inspiration from Russian Constructivist propaganda posters.