Company

Ideal Studio is a visual communications company based in New York City that specializes in visual identity and brand development. We deliver design solutions that are crafted, distinctive and achieve their business objectives.

We pursue ideal solutions to communicate a brand’s ideal identity by engaging our clients in thoughtful and insightful conversation.
Our mission is to establish clear intentions, find a strategic path to achieve our clients goals and always exceed expectations-theirs and ours.

Our approach is founded upon our established experience collaborating with a roster of premium brands that include identity, product design, packaging, editorial design, installations and art direction.

Ideal Studio was founded by Edward Leida, an award-winning creative director. He is currently the principal at Ideal Studio.