Barney’s New York The Window
Ideal designed and formatted “The Window” in print which was created as an extension of Barneys New York “The Window” online. This combination catalog and magazine was developed to create a 360 degree approach to the Barneys New York brand. It combines luxury merchandise and luxury centric editorial content to serve as both a shopping vehicle while galvanizing Barneys New York as a lifestyle brand. Beautiful modern design, compelling fashion and still life photography are the foundation of it’s look, feel and tone.
David Barton Gym
David Barton, a professional body builder launched his first gym in 1992 and eventually grew the alternative gym brand to include locations in New York, Miami, Las Vegas, Hawaii and Los Angeles. Our goal was to create an identity that would meld both corporate and luxe in its attitude and develop a brand that rejected all of the “gym” cliche’s that came before it. The design of the David Barton branding identity was spare, crisp and smart. As part of the branding project, we also consulted on the choices of architects for each gym location which would in turn, help to further redefine what a gym could be.
Custom Skate Decks
Graphics created for a series of prototype skate decks.
Barneys New York We Will Be
In collaboration with MAKERS, the Barneys New York Foundation created a video installation highlighting notable and inspiring women who have strongly impacted society. MAKERS is a video platform for the trailblazing women of today and tomorrow. Launched in 2012, it is comprised of Emmy nominated documentaries, award-winning web and mobile-first video content, and live events.
When IBM turned one hundred years old in 2011, we were asked to consult, brainstorm and develop concepts in collaboration with advertising agency Ogilvy for a series of announcements that would appear in the New York Times advertising “Big Blue’s” birthday and achievements.
New York Times T Magazine
Type study created for the New York Times “T” Magazine supplement.
Kaws Original Fake
Brian Donnelly, professionally known as KAWS, is a New York-based artist and designer of limited-edition toys and clothing. Brian engaged us to create a branding identity for his Original Fake line of products which coincided with the launch of the Original Fake shop in Aoyama Japan. The branding identity consisted of store signage /graphics as well as packaging and application to his website.
The Watson is a privately-funded development of the Miami Seaplane Base facility located on Watson Island and the opening of a first-class waterfront seaplane terminal with panoramic views of the Miami skyline. Underpinning the renovation is the construction of the world’s tallest lighthouse, specifically envisioned in dedication to the people of the United States and the city of Miami for harboring the many immigrant communities that have made Miami their home.
Rucker Corporation/Chris Rucker
Logo created for New York based furniture maker and designer Chris Rucker.
Provision Fine Fragrance
Provision is an L.A. based cosmetics company owned by perfumer Sherri Sebastian. We were asked to develop a Branding Identity and Package Design for her line of fine fragrances that reflected her concept of owning and using only what one needs with products that are sustainable, natural and contain innovative ingredients.
Omedetogozaimasu translates to Congratulations in Japanese. Poster presented to Barneys Japan celebrating their 25 Year Anniversary and printed on birch plywood.
Ubuntu Education Fund
Logo designed for the Ubuntu Education Fund which provides educational support to the orphaned and vulnerable children of Port Elizabeth, South Africa.
Barneys New York CFDA Windows
Barneys window graphics created for the Madison Avenue store in collaboration with the Council of Fashion Designers of America.
Barneys New York & Christies Auction
To celebrate the opening of the Barneys New York new Downtown store on 7th Avenue and 16th Street, the specialty luxury retailer partnered with White Columns and The LGBT Community Center for The Black Leather Jacket auction. Barneys New York commissioned celebrated artists and designers to create black leather motorcycle jackets for a charitable auction with Christie’s. A total of 23 one-of-a-kind leather jackets were created by Azzedine AlaÏa, Joseph Altuzarra, Susan Cianciolo, Dan Colen, Tim Coppens, Kim Gordon, Ella Kruglyanskaya, Helmut Lang, Glenn Ligon, Nate Lowman, Isabel Marant, Marilyn Minter, Dries Van Noten, Rob Pruitt, Ugo Rondinone, Sterling Ruby, Borna Sammak, Givenchy by Riccardo Tisci, Alexander Wang, Anicka Yi, and Lisa Yuskavage.
Ideal Leida was asked to create a Branding Identity as well as packaging of dental products for one of New York’s premier and internationally renowned dental practices owned and operated by Jan and Zachary Linhart.
W Magazine Typography
We redesigned W Magazine, once a longtime broadsheet under WWD and converted it to a large-format perfect-bound book. The magazine’s almost “fine art” typographic explorations combined with its beautiful photography became part of its signature style and helped to separate it from the pack of consumer fashion/lifestyle magazines.
Provision Apothecary Products
Provision is an L.A. based cosmetics company owned by perfumer Sherri Sebastian. We were asked to develop a Branding Identity and Package Design for her apothecary line of products that reflected her concept of owning and using only what one needs with products that are sustainable, natural and contain innovative ingredients
The Association of Magazine Media was established in 1919 with it’s headquarters based in New York City. It is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the medium’s vitality, increase revenues and grow market share.
Fabric & Steel
Logo design for Fabric and Steel owner Michelle Dopp which designs and manufactures artisan-crafted interiors textiles. Their fabrics are designed in Brooklyn, woven in Belgium and hand screen printed in New England.
The GAP developed an innovative campaign to launch GAP “1969”– a brand dedicated to denim. They set up a design studio in LA called ‘Pico Creative Loft’ in order to make the brand feel small and authentic and placed a team of designers in this space and captured the look and feel of young, innovative designers developing this new hip line of products. Ideal collaborated in the design with Ogilvy on this special advertising insert announcing the launch of GAP “1969” which ran in Vogue, Glamour and Vanity Fair Magazines.
Career Management was created for people who are working and want to chart a sensible path and people who are out of work or who have just left a company and are extremely focused on their careers and their futures. The concept of helping people reset their careers and creating both a training guide and a series of classes they can follow in order to do so, was developed by New York based headhunter Michael Levine.
Eighth Street Wine Cellar
The 8th Street Wine Cellar is the creation of Michael Lagnese and Jonny Cohen, two veteran bartenders from the legendary Union Square Café. After years of working under the watchful eyes of restaurateur Danny Meyer, both gentlemen decided to finally venture out on their own and rent a subterranean space on the newly redeveloped and emerging 8th street. The graphics reflect the location numerically and physically prompting one to go down into the cellar.
Arts Council Korea
We created this poster for Arts Council Korea to cultivate the artistic creativity of artists and to promote an appreciation of the arts including dance with this special event held at the Olympus Hall, Seoul. The Foundations goals are to raise the quality of cultural life for all Koreans and to provide a vision of a more promising future for Korea as well.
Nina Garcia Media
Logo created for Fashion TV celebrity and Editor at Elle magazine, Nina Garcia and the launch of her New York City based media company.
Malaysian-born chef Simpson Wong and owner of Wong Restaurant NYC on Cornelia street engaged us to create a Logo and branding identity for his restaurant that included the design of all collateral materials and signage.
The Window Opens
Love & Hate
Fabric & Steel