We were engaged to conceive and design an exhibit of Radical Italian Design for the Yale School of Architecture in conjunction with the Museum of Fine Arts, Houston.

Fifty years after MoMA’s defining 1972 survey, Italy: The New Domestic Landscape, this was the first major U.S. museum exhibition to assess this now-iconic movement from a historical perspective.

The exhibition presented nearly 70 pieces of furniture, lighting design, and architectural models from the Dennis Freedman Collection, most of which are now in the collection of the MFAH. Ideal developed the experiential concept and designed all way-finding elements, signage and graphics throughout. Architecture by Almost Studio.

Take a virtual tour of the exhibition here.

Bespoke typography created from match sticks for W magazine editorial.

ENTR was started by Chelsea Hawk and Julia Marino in order to make it easier for international startup CPG brands to enter the U.S. and share their products. ENTR modernizes outdated current systems by providing domestic and international CPG brands with an automated set of solutions for US market entry and expansion.

They will change the way CPG brands not only enter the US market but are exposed within it. The Goal: We wanted to re-frame and reposition the way traditionally brands have gone through the bureaucratic and outdated process of entering the US market.

The current look and feel of these services and archaic government websites is awkward, dated and they do not instill confidence. Plainly, they just have not kept up with the times.

Hence the typographic inspiration for ENTR’s logo from the NASA “Worm” logotype created by Danne & Blackburn in 1975. A recognizably futuristic mark that screams future, speed and efficiency.

Branding Identity and Packaging created for Linhart Dentistry New York.

Linhart Dentistry is a highly esteemed, world-renowned state-of-the-art practice at the top of its field, providing a full range of dentistry services, from full mouth cosmetic cases to comprehensive general dental care.

The Goal: Develop a banding identity that was nuanced while bold, elegant and encompassed the rich Linhart family history with a nod to the origins of the name Linhart which came from the words “Lion” and “Heart”.

The Drop Los Angeles, event took place at the Barneys in Beverly Hills for two days.

The experiential event included designer appearances, exclusive capsule collections, installations, panel discussions, and a surprise performance by Wu-Tang Clan presented by Live Nation.

The Goal: We created a vinyl bag that doubled as both an invitation and a container advertising ones purchases and the plethora of collectibles our vendors offered as keepsakes.

Vendors were asked in advance to collaborate with us in creating these collectibles ranging from a sticker brandishing the vendor’s logo to the design of an exclusive Barneys collaboration garment or accessory.

The Don’t Put Us in a Box campaign included Wildcat Postings throughout Paris, Milan and New York during fashion week as well as online. This campaign generated over 50 million impressions on the Barneys website.

The Goal: How does one say “Barneys New York” and all that the brand encompasses without having to spell out “Barneys New York”? You leverage and utilize the most recognizable, most distinguished, most elegant, most celebrated and most iconic brand asset you possess. Your Shopping Bag.

The One Brooklyn Health initiative was conceived and established in 2016. It is composed of three hospitals and their affiliated facilities, Interfaith Medical Center, Brookdale Hospital Medical Center and Kingsbrook Jewish Medical Center.

These communities are some of the most vulnerable areas in all of New York State, with measurably higher rates of obesity, diabetes and high blood pressure, limited access to healthy foods or opportunities for physical activity, high rates of violence and crime, wide economic disparities due to unemployment, and high poverty levels, and inadequate access to high quality health care and mental health services.

The Goal: Unify the three hospitals and in turn, preserve and enhance health care services, empower the communities of Central Brooklyn and provide a unified and branded identity that telegraphs strength, community and the urgency of proper healthcare.

“This holistic investment creates a sustainable, unified health care system to empower historically underserved communities, support health and wellness and ensure a brighter future for the people of Brooklyn,” – Andrew Cuomo

Illustration created for Barneys New York The Window Catalog.

Brian Donnelly, professionally known as KAWS, is a New York-based artist and designer of limited-edition toys and clothing.

Brian engaged us to create a branding identity for his Original Fake line of products which coincided with the launch of the Original Fake shop in Aoyama Japan.

The branding identity consisted of a logo design and its application to store signage, packaging and website.

Ideal designed and formatted “The Window” in print which was created as an extension of Barneys New York “The Window” online.

This combination catalog and magazine was developed to create a 360 degree approach to the Barneys New York brand. It combines luxury merchandise and luxury centric editorial content to serve as both a shopping vehicle while galvanizing Barneys New York as a lifestyle brand.

Beautiful modern design, compelling fashion and still life photography are the foundation of it’s look, feel and tone.

Logo design for Fabric and Steel owner Michelle Dopp which designs and manufactures artisan-crafted interiors textiles.

Their fabrics are designed in Brooklyn, woven in Belgium and hand screen printed in New England.

Graphics created for a series of prototype skate decks.

Provision is an L.A. based cosmetics company owned by perfumer Sherri Sebastian.

We were asked to develop a Branding Identity and Package Design for her line of fine fragrances that reflected her concept of owning and using only what one needs with products that are sustainable, natural and contain innovative ingredients.

In collaboration with MAKERS, the Barneys New York Foundation created a video installation highlighting notable and inspiring women who have strongly impacted society.

The branding identity consisted of in-store signage, window graphics as well as printed posters that took their inspiration from Russian Constructivist propaganda posters.

David Barton, a professional body builder launched his first gym in 1992 and eventually grew the alternative gym brand to include locations in New York, Miami, Las Vegas, Hawaii and Los Angeles.

Our goal was to create an identity that would meld both corporate and luxe in its attitude and develop a brand that rejected all of the “gym” cliche’s that came before it.

The design of the David Barton branding identity was spare, crisp and smart. As part of the branding project, we also consulted on the choices of architects for each gym location which would in turn, help to further redefine what a gym could be.

Omedetogozaimasu translates to Congratulations in Japanese.

Poster presented to Barneys Japan celebrating their 25 Year Anniversary and printed on birch plywood.

Free World is comprised of non-violence specialists with diverse backgrounds and expertise. These include former members of the United Nations, military advisors, strategists as well as experts in logistics. 

Free World specializes in helping educate and advise countries that suffer from the injustice brought about by dictatorships on how to overturn those present governments and embrace democracy for all.

Type study created for the New York Times “T” Magazine supplement.

Barneys window graphics created for the Madison Avenue store in collaboration with the Council of Fashion Designers of America.

To celebrate the opening of the Barneys New York new Downtown store, the specialty luxury retailer partnered with White Columns and The LGBT Community Center for The Black Leather Jacket auction.

Barneys New York commissioned celebrated artists and designers to create black leather motorcycle jackets for a charitable auction with Christie’s. The project included the the design of an auction catalog, store window graphics as well as in-store way finding signage.

We redesigned W Magazine, once a longtime broadsheet under WWD and converted it to a large-format perfect-bound book.

The magazine’s almost “fine art” typographic explorations combined with its beautiful photography became part of its signature style and helped to separate it from the pack of consumer fashion/lifestyle magazines.

The GAP developed an innovative campaign to launch GAP “1969”– a brand dedicated to denim.

They set up a design studio in LA called ‘Pico Creative Loft’ in order to make the brand feel small and authentic and placed a team of designers in this space and captured the look and feel of young, innovative designers developing this new hip line of products.

Ideal collaborated in the design with Ogilvy on this special advertising insert announcing the launch of GAP “1969” which ran in Vogue, Glamour and Vanity Fair Magazines.

Logo created for Fashion TV celebrity and Editor at Elle magazine, Nina Garcia and the launch of her New York City based media company.

Bloomy Lotus a newly established offshoot of Hong Kong based Puzhen, is a manufacturer of aroma diffusers for some of the worlds leading hotels.

We were engaged to create and develop their Branding identity which included Art Direction of Photography, Website Design and Collateral materials.

When IBM turned one hundred years old in 2011, we were asked to consult, brainstorm and develop concepts in collaboration with advertising agency Ogilvy for a series of announcements that would appear in the New York Times advertising “Big Blue’s” birthday and achievements.