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type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, retail, Barneys new York, poster, wild posting, construction fence, font, strategy, visual identity, identity, brand, corporate identity
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Barneys “Don’t Put Us in a Box” Campaign

The Don’t Put Us in a Box campaign included Wildcat Postings throughout Paris, Milan and New York during fashion week as well as online. This campaign generated over 50 million impressions on the Barneys website.

The Goal: How does one say “Barneys New York” and all that the brand encompasses without having to spell out “Barneys New York”? You leverage and utilize the most recognizable, most distinguished, most elegant, most celebrated and most iconic brand asset you possess. Your Shopping Bag.