Packaging David Barton Gym
David Barton, a professional body builder launched his first gym in 1992 and eventually grew the alternative gym brand to include locations in New York, Miami, Las Vegas, Hawaii and Los Angeles. Our goal was to create an identity that would meld both corporate and luxe in its attitude and develop a brand that rejected all of the “gym” cliche’s that came before it. The design of the David Barton branding identity was spare, crisp and smart. As part of the branding project, we also consulted on the choices of architects for each gym location which would in turn, help to further redefine what a gym could be.