Ideal LeidaIdeal Leida

type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, fashion, GAP, 1969, campaign, font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, fashion, GAP, 1969, campaign, font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, font, strategy, visual identity, identity, brand, corporate identity
type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, font, strategy, visual identity, identity, brand, corporate identity
Gap1969, Gap, 1969, style, EdwardLeida, Edward, leida, idealleida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, type, studio, logo, agency, advertising

GAP

The GAP developed an innovative campaign to launch GAP “1969”– a brand dedicated to denim.

They set up a design studio in LA called ‘Pico Creative Loft’ in order to make the brand feel small and authentic and placed a team of designers in this space and captured the look and feel of young, innovative designers developing this new hip line of products.

Ideal collaborated in the design with Ogilvy on this special advertising insert announcing the launch of GAP “1969” which ran in Vogue, Glamour and Vanity Fair Magazines.