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Gap-1969-1 - GAP
Gap-1969-2 - GAP
Gap-1969-3 - GAP
Gap-1969-4 - GAP

Advertising GAP

The GAP developed an innovative campaign to launch GAP “1969”– a brand dedicated to denim. They set up a design studio in LA called ‘Pico Creative Loft’ in order to make the brand feel small and authentic and placed a team of designers in this space and captured the look and feel of young, innovative designers developing this new hip line of products. Ideal collaborated in the design with Ogilvy on this special advertising insert announcing the launch of GAP “1969” which ran in Vogue, Glamour and Vanity Fair Magazines.