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type, typography, branding, marketing, fashion, style, graphic, graphic design, luxury, smart, logo, logotype, art direction, creative director, creative direction, art director, art, fine art, font, strategy, visual identity, identity, brand, corporate identity
W magazine, editorial, magazine design, magazines, fashion, beauty, luxury, EdwardLeida, Edward, leida, idealleida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, type, studio, logo,
W magazine, editorial, magazine design, magazines, fashion, beauty, luxury, EdwardLeida, Edward, leida, idealleida, graphic design, branding design, nyc, design agency, packaging design, poster design, modern art, modern design, creative, creative agency, typography, NYC design, type, studio, logo,

W Magazine Typography

We redesigned W Magazine, once a longtime broadsheet under WWD and converted it to a large-format perfect-bound book.

The magazine’s almost “fine art” typographic explorations combined with its beautiful photography became part of its signature style and helped to separate it from the pack of consumer fashion/lifestyle magazines.